Learn How to Recruit Using AngelList

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Like with early stage investing, AngelList holds explosive possibilities for the extremely messy and noisy process of matchmaking companies with their people.

Founders spend way too much time pitching their company to investors. AngelList makes it completely simple. It pares back most of the BS but preserves much of the core informational and social processes that make people come together (e.g., credentials, social proof, track record).

The paring back of extraneous information is key – everything is up front, simple, and clear.

Compare how a startup looks on AngelList versus their CEO’s cluttered LinkedIn profile. The difference is obvious.

Many of the best startups are using the amazingly clean and clear offering from AngelList to hire as well. Beyond being simple and appealing, AngelList attracts knowledgeable engineers who are specifically interested in real startups not generic “I want a job that pays more” opportunities.

Plus, it’s free.

So here’s how to do it. Just follow these steps to recruit successfully using AngelList:

  • Be a notable startup founder or angel investor with an account on AngelList. Most companies have at least 1-2 such people involved somewhere in the food chain.
  • Post your gig and watch the candidate applications come in.
  • Now here is the hard part… you need to adopt an extremely fast and lightweight screening process. Don’t focus on a heavy evaluation of the candidate, but do a quick match on skills, career stage, and interest instead.
  • Then hire for a trial. “Come work here, we’ll pay you.”

If your potential candidate has a job they love/need/want already, then they won’t say yes. And that’s fine! They would also be super hard to fire if they quit to work with you and it didn’t work out.

But that won’t be everyone, or even most people. These are all active candidates coming your way, not passive.

So if there is a match, you know it’s game on.

Amol Sarva is the co-founder of HireNurture, a startup focused on turning passive candidates active. Amol has co-founded several startups including Virgin Mobile, Peek, Halo and Knotable, built a building in New York called East of East, and studied cognitive science for his Ph.D. 

Why LinkedIn InMail Spam Is Like Not Showering Before Your First Date

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linkedin-logoAs you may know, LinkedIn Recruiter recently announced changes to their service requiring that recruiters maintain a 14% response rate on their InMail messages or have their accounts suspended for 14 days. You can read about the changes by clicking here.

How to Increase LinkedIn Recruiter InMail Response Rate

One of the most effective ways to increase your LinkedIn Inmail response rate in any type of email messaging, InMails included is by customizing your message for your intended audience. In this case, our messages are intended for an audience of one and allows us a great opportunity to really engage and reach our ideal candidate.

Doing so, however, takes a lot of time and effort. As a recruiter you spend time researching the requirements of the job requisition you have been charged to fill, talking with the hiring manager and searching for the candidate. We’ve spent considerable time and effort. Not customizing your candidate message is a lot like someone not showering before they go on their first date. Impressions are important. They took the time to set up their online profile and even spent the last 3 days texting that special someone. Not following through seems like you just like going through the motions and wasting time. I guess you just aren’t ready to fill that position or land that new client, really.

Wasting time is one of those things I can’t afford to do. I’m self-employed and for me lost productivity is lost revenue which is why I am a fan of creating hacks that create a little work on the front end but pay me in time saving spades on the flip side of things.

One of those is an InMail template. Heck, really any type of email or custom messaging. With a simple copy paste and a few small tweaks and customizations I can quickly and easily reach a candidate doing everything I can to increase the likelihood that they will respond back to me. That simple tweak took less than 5 minutes. That’s about the same time it might take you to shower quickly before that first date. Guys, come on you know what I mean.

InMail templates are a great way to focus your time and effort. It’s the same reason I created phone script templates for my recruiting and hiring manager team and talking points for my managers when we roll out a process change that they will be speaking about during their weekly team meetings.

Two LinkedIn InMail Templates to Drive Response Rates

Customizing your message not only allows for increased response rates, but it also maximizes your time too. No one wants a candidate to pick up the phone or email us back if they aren’t the right fit for the role you are recruiting for. By providing them with information including the location, job title and the company name (if available) you are allowing the candidate to self-select is for or out of the position. Recently a recruiter called me about an HR Analyst role but left me no information in the voicemail about the location or position. When I called him back, I just flat out asked about the industry and based on the location he was describing, I made a guess at what company this position was at. I was right, and the company was not one that I wanted to be a part of. In my experience, the organization had a horrible work ethic, culture and reputation. I’ll take my chances elsewhere looking for project work and consulting opportunities. My take here is to provide as much information to allow people to opt out of the opportunity while also focusing on getting a response from them and qualifying your short list of candidates.

template1-linkedin-email

Be honest when describing the company culture. I’m always upfront if the opportunity is challenging. I’m do my best to compensate them for the environment and/or experience opportunity. Every person is at a different place in their personal lives and careers. Remember that providing good information that is truthful and direct is best. The goal is to increase our response rate to 100%. I want every single message I sent to my very targeted list to respond quickly and easily.

Below is the second email template option I wanted to share. As you can see I’m clear and direct in my subject line. If they are looking to work in an HR capacity at a startup in Minneapolis, they will surely open the InMail.

linkedin-email-template2

Any type of candidate messaging whether it’s on the LinkedIn Recruiter platform, good old fashioned email or candidate mining on a job board, the key is to create quality interactions that are worth responding too. No candidate wants to feel like second best which is why higher quality and less messaging is key.

Make the most of your time by utilizing templates I shared above. Save them to your drafts folder in email for easy copy and pasting or the notes app on your iPhone making sure you are never without your template wherever you go.

This is part two in our LinkedIn Recruiter InMail series. Click here to read part one

LinkedIn Recruiter Announces New Restrictions on InMail Open Rates

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linkedin-essential-training

LINKEDIN RECRUITER RULE CHANGES & RESTRICTIONS

LinkedIn recently has begun cracking down on some of the below listed offenses. LinkedIn Recruiter users with an InMail response rate of 13% will be suspended from sending messages for 14 days. LinkedIn Recruiter product users whose reponse rate dips below 14% will no longer be able to send bulk InMail messages to candidates for a period of 14 days.

Earlier this year, Recruiter users were no longer allowed to send group messages to second and third degree connections. I’m certain we will see more restrictions and guidelines with regard to messaging and recruiting on LinkedIn.

Personally, I like this change. LinkedIn is a great recruiting resource. However, it’s one that many recruiters have begun to rely on too heavily focusing more on mass messaging than building relationships and engaging potential hot leads and candidates.

How to Increase Your LinkedIn InMail Response Rate

The key to increasing your open rate can be accomplished in just 5 easy steps:

  • Get Customized. Focus on customized messages that clearly establish that you have took the time to research and learn about the candidate. This means leaving the mass messaging behind and focusing on customized notes, emails and phone calls that let the candidate know they are important and that you aren’t sending the same mass message to 500 other candidates just like him/her.
  • The Referral Email. The referral email is a favorite strategy of mine and is a common tactic of recruiters looking for new candidates to source that might be considering a change but haven’t actively applied for a job opening. I personally, focus on referers who have spent the effort and time building relationships with peers. My favorite referers are the ones who have an active LinkedIn or Meetup.com group that I’m able to tap into rather quickly. Personally, I prefer the referral phone call over the email to let the person know I’m a recruiter who is focused on quality relationships with candidates.
  •  The LinkedIn Twitter Punch. Twitter is also an effective social network to engage beyond automated job postings and messages. The LinkedIn Twitter punch is a great way to ensure that your InMail actually gets read. I like to go the extra mile and tweet and follow the candidate I’ve just messaged on LinkedIn. A simple tweet to the candidate can be, “@twittername, just shot you over a LinkedIn note. Let’s connect. Love your tweets about Dr. Who too.”
  • High Quality Less Messaging. Whether we like it or not LinkedIn’s restrictions and response rate requirement is forcing recruiters to slow down and focus more on quality than mass messaging. No candidate wants to feel like one of the lucky 200 that received the same InMail note. Focus on just messaging a handful of candidates, do the research and customize your message to dramatically increase your response rate.
  • Time Saving Templates. I’m all about shortcuts that make the best use of my time and having a handful of InMail and email templates is a simple way to quickly copy and paste a message to a candidate and still allow for time to customize it appropriately. I like to use the Drafts section of my email or create multiple email signatures allowing me to quickly and easily send a candidate message without spending 15 minutes hunting for that Word doc I saved to the company share drive.

The key to increasing any type of engagement or marketing response is by understanding your intended audience and researching the best and most effectively ways to gain their attention and ultimately a response either a candidate referral or a qualified candidate that is interested in your job requisition and opening.

The Power of the Employee Referral [INFOGRAPHIC]

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Each Friday The Recruiter’s Lounge is going to bring you Infographic Fridays. We’ll be finding really interesting and different infographics to share. Hope you enjoy!

Inforgraphic Highlights

You’ve heard it once and you’ll hear it again, the employee referral is key to high rentention. Over the past five years there has been nothing but hard evidence on why employee referrals constantly perform above and beyond an outside hire. This inforgraphic explains why you should push your employees for referrals and take them seriously.