The Searchologist – How to Dig Up Dirt On People

http://thesearchologist.com – In episode #7 of The Searchologist, Jim Stroud discovers that Gina – an old friend married one of his highschool rivals – BB, he searches online to see how faithful BB has been and busts his behind. Curious as to the methods Jim used to spot infidelity? Tune in to find out.

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| Title: How to Recruit with YouTube
|  Date: Saturday, October 17, 2009
|  Time: 11:00 AM – 12:30 PM (ET)
|  Cost: $49.00

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“Federal Reserve Chairman Ben S. Bernanke said Tuesday that the recession is “very likely over,” offering his most explicit endorsement so far of the view, increasingly widespread among economists, that a recovery is underway.” The Washington Post – September 16, 2009

Whether you believe Chairman Bernanke or not, one thing is certain, the economy will eventually return. The question is, “Will you be ready for the upswing?” What are you doing now to capture the mindset of the passive candidates who are quietly waiting for the market to turn in their favor? Are you using YouTube and sites like it to maintain your edge? If not, this webinar is an event you can not miss.

The Searchologist – Jim Stroud is presenting “How to recruit with YouTube.” This presentation was a huge hit with the Technology Association of GA (TAG) earlier this year and by popular request, he is doing it again in a webinar format.

[ Click here to register ]

“Given the very good historical performance of this indicator in predicting U.S. economy activity, the [ISM] report provided further evidence that the U.S. economic recession may have now come to an end.” Millan Mulraine, Economics Strategist at TD Securities

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| Title: How to Recruit with YouTube
|  Date: Saturday, October 17, 2009
|  Time: 11:00 AM – 12:30 PM (ET)
|  Cost: $49.00

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IN THIS PRESENTATION YOU WILL LEARN:

• 7 Compelling reasons why you should be using YouTube in your overall recruiting strategy
• No-cost strategic practices that will give you an unfair advantage over your competition
• How to leverage YouTube for competitive intelligence
• Case studies of major brands using YouTube in their recruiting efforts
• Search strings and lesser known resources for finding passive candidates on YouTube
• Evaluation of tools that will help automate your YouTube outreach efforts, promote your company brand on YouTube and optimize your video for better search engine results.

EACH PERSON WHO PAYS FOR THIS WEBINAR WILL RECEIVE THE FOLLOWING:

• A recorded version of this presentation (whether you attend or not)
• A chance to win 1-month’s access to The Searchologist membership site
• Jim Stroud’s undying gratitude

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THE FIRST 10 PEOPLE TO SIGN UP WILL AUTOMATICALLY RECEIVE:

• 1-free month access to The Searchologist, a membership site dedicated to cutting edge lead generation strategies. (A $49.95 value).

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DO NOT DELAY! SIGN UP NOW!

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[ Click here to register ]

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COMMENTS OF ATTENDEES FROM AN EARLIER PRESENTATION

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“Jim Stroud put on a FIRST CLASS presentation last night at the TAG Recruiting Society’s May meeting. His talk was on “How to Recruit with YouTube” and it was ONE OF THE BEST PRESENTATIONS we have ever had at the Recruiting Society. The presentation was filled with great information and cutting-edge ideas that recruiter can really use! I personally received several praises from the meeting attendees about Jim’s presentation. If you did not get a chance to catch the presentation. I highly recommend that you view the video.”

Gary Shaar

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Nice work Jim!

Michael Del Carro

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Jim had everyone on the edge of their seat. This is great stuff and he delivered it with both an informative and entertainment like style. Jim needs to be picked up by Fox for a Reality Series. It does not matter what it is, just give him his iPhone and maybe a Flip camera and he will teach you something and keep you tuning in every week. Check your
local listings and check him out!

Mark St. Amour

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Jim continues to bend the curve a little further in the recruiting space. Jim gave a great presentation and taste of the potential use of You Tube geared towards recruiting marketing and sourcing. I appreciate Jim giving up valuable time to speak to our local Atlanta recruiting peers. I definitely recommend you take a look at this training and use some of the tatics that Jim suggests!

Ronnie Bratcher

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Terrific presentation! Jim is a great speaker with a genuine, warm and engaging style that comes through not only while he is presenting but also one-on-one. There were so many cutting edge and innovative ideas and resources that he shared with us on How to Recruit on You Tube that it was hard to keep up with them all! If you want to stay on top of the latest technology, information and resources in the recruiting space, I highly recommend adding Jim’s site to your RSS feed and reviewing the informative videos and other great materials he has to share. And, if you have the opportunity to see and meet this talented, entertaining speaker, by all means do it! You WILL learn from him!

Sheri Dresser

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Jim put on a great presentation and Thompson Technologies was truly honored to be able to sponsor such a great event. I think everyone certainly walked away with some great takeaways and I know TTINC is already looking at some ways to incorporate some of the things Jim showed us to benefit our organization.

Thanks again Jim!

Liz Cressaty

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Jim put on a top-notch presentation Tuesday night!! He provided relevant and useful information in a clear, concise and easy to understand presentation! He is authentic, funny, warm, engaging, intellectual and part-geek! Seriously, I was honored to be in the room Tuesday night! If you have an opportunity to engage Jim and you’re wondering if it will be worth your time, wonder no more! Thanks Jim!!

Teela Jackson

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Jim Stroud DELIVERS. Fantastic work as usual.

Michael Marlatt

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Well, after speaking with him, I began to wonder how true his statement was. So, I decided to make the products and services I offer more prevalent to regular and new readers. If you click the Contact link on this blog, you can contact me about advertising on The Recruiters Lounge, submitting content and stuff like that. If you click Tools and Services, then you will get a laundry list of the type of tools and services I provide (Candidate Sourcing, Recruiter Training, Project Recruitment Services, et cetera.)

Without a doubt, my clients really dig my Custom Training Videos. What is that? (Glad you asked) With this service I take a gander at your recruiting project, source a few leads and then create demo videos showing you how I found them. The cool thing about this is that you can build your own library of Sourcing Videos suited to your specific needs that you can pass down to new Sourcers / Recruiters who join your company later.

Finally, I also produce The Searchologist! The Searchologist is actually a couple of things.

1. The Searchologist is a membership site where I share how-to videos and tutorials on Resume Sourcing and Lead Generation Strategies for Recruiters. It costs $49.95 a month to subscribe and access the premium content. Click here to view the archives to see a list of what you have missed so far. New content is added to The Searchologist membership site each week.

2. The Searchologist is a video series of lead generation tips for Recruiters seeking passive candidates. If you have an iPod or an iPhone, click here to subscribe.

You can also click here to join The Searchologist fan page on Facebook to receive notification of when new videos are released. When the series launched it was weekly, now it is produced twice monthly as there is only so much a guy can do. (Smile)

I also promote tools that I think really deliver on the goods. For example…

• I am a big fan of eGrabber products and have endorsed their products long before they became a sponsor of this site. (Just fyi… I really like their wares.) Click here (or on the “Resume Sourcing” link at the top of this blog) to get a free sample of what their product can do.
• I also dig the DVDs produced by the Social Media HeadHunter. Good stuff!

Finally, I tweet a lot and can’t seem to get enough of it. Curious? Click here to follow me (@jimstroud) on Twitter. (tweet-tweet)

Okay, that’s all there is to say about that. If you want know anything else, contact me and we’ll connect to discuss further. Until then…

E’ ya’ later!

Jim Stroud

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“I have been involved in online research and online lead generation for over a decade,” Jim Stroud says. “I never get tired of seeking out the next big thing and applying it to lead gen.”

Jim Stroud has been using his online research and lead generation skills for such companies as Microsoft, Google, MCI, Siemens and several internet startup companies.

“It was my day-to-day to find people who fit a certain profile, build a contact list based on that criteria and then reach out to them about an opportunity. Although I was doing it for  recruiting purposes, it’s not much different than finding sales leads.”

It was the state of the economy that inspired Jim Stroud to launch this new initiative.

“When times are great, people still want sales’  leads. How much more do they want them now?” Stroud says, “Ironically,  recruiters still need ways to find people for opportunities. Despite the proliferation of resumes being tossed around on job boards, some  recruiters are still having a tough time filling positions because many candidates are very risk adverse these days and prefer to stay where they are rather than join a new company.”

Here is a snapshot of some of the content that is exclusive to The Searchologist blog:

* VIDEO: How to find free resumes on Google
* How to find free resumes on Yahoo
* How to find clients for your recruiting business
* How to generate recruiting leads on Flickr
* How to find free resumes on Scribd
* How to  source the best of the best
* How to find software engineers by searching patents online
* How to find  stay-at-home Moms (and Dad’s)
* How to find more resumes and target your search by using TLDs
* How to find  software  developers by tracking the servers they use
* How to generate leads from Plurk
* How  to  find  ColdFusion  developers
* How  to  f ind US- based  candidates with  bilingual skills
* How to find  linux geeks
* How  to  find experts of  any  field  on  the Internet
* VIDEO – How to recruit with YouTube
* How to find free resumes on the internet
* How to find resumes with Google’s new Similar Images app
* How to find passive technical candidates
* How to recruit Latin America
* How  to source  international  candidates
* How to get disinterested candidates to call you back
* How to track confidential resumes with Google
* How to automate  your  resume sourcing for $0.00
* VIDEO: Twitter – I Tweet Therefore I am
* How to source resumes from a Google  map
* How to find clients for your Las Vegas based recruiting business
* How to find leads from online  bookstores

The Searchologist is available online at http://search.jimstroud.com

“Nowadays, a lot of  recruiters and  sales professionals have to pay for their own training without company reimbursement and I wanted to be sensitive to that when I launched this site,” Stroud says. “This is why The Searchologist is priced so competitively when compared to other training programs and/or  webinars that teach online lead generation techniques to recruiters.”

Webinars on Online Lead Generation for Recruiters average $100.00 and some hands-on training programs range from several hundred dollars to just over a thousand dollars for an all day workshop. In contrast, Jim Stroud offers basic and  cutting-edge strategies of online lead generation strategies on a monthly subscription basis. For a monthly fee of $49.95, subscribers will have access to all of the content hosted on The Searchologist blog. (The subscriber fee of $49.95 is an introductory price.) It is also notable to mention that Jim Stroud has a generous affiliate program connected to The Searchologist as well. It is powered by ClickBank and pays affiliates monthly commissions.

When asked why he has decided to tie-in an affiliate program with his new site, Jim made the comment, “Recurring income is a beautiful thing. I don’t mind sharing the wealth.”

The Searchologist is available online at http://search.jimstroud.com

ABOUT JIM STROUD

Jim Stroud is a “Searchologist”  (someone adept at online research) with an expertise in the full life-cycle placement of Executive and Technical personnel, Recruitment Research and Competitive Intelligence. He has consulted for such companies as Google, Siemens, MCI and a host of start-up companies. During his 3-year tenure with Microsoft, he served as a Technical Sourcing Consultant and was a regular contributor to Microsoft’s Technical Careers Blog. He is presently a Social Media Development Manager for EnglishCafe – the premier English learning community for global professionals.

When not engaged in  recruitment  research,  competitive  intelligence and  t raining projects for the aforementioned organizations, Jim creates and sells online properties and manages an award-winning blog – The Recruiters Lounge. He is also the producer and co-host of the video series – I Live Online and co-host of the technology podcast – Friday Traffic Report. When he is not online, Jim suffers severe withdrawal pains that can only be soothed by chocolate chip cookies and family time.

Jim Stroud can be contacted via his website: www.JimStroud.com

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• 7 Reasons Why You Should be Recruiting with YouTube
• Keyword Research Tools
• Using Videos for Search Engine Optimization
• YouTube Channel Optimization
• Strategic Competitive Practices
• And more…

All this, PLUS some jokes that you had to be there to really understand. (smile)


Although this presentation was designed for Recruiters, there was plenty of information relevant to Online Marketers and Entrepreneurs, so I was glad that I could share somethings that would be of interest to them as well. If this topic is of interest to you, don’t feel bad about missing out. A recording of the presentation is available for your review below. Sorry, its not a freebie, but (judging by the reaction of the crowd) totally worth it, but I suppose that is subjective.

Here is a sneak peek of the presentation:

Click here to download the full version and leave me a comment afterwards? I would really appreciate it.

Happy Hunting!

Jim Stroud

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Click here to see the other 49 Blogs (or click the image below).

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“Hatorade” is slang vernacular. It is typically used to describe someone who is jealous of your success. For example, if my blog and commercial activities earn me a level of respect among my peers (and a nice income) and you are not getting the kudos (or profits) you feel that you deserve, then you may feel that it is unfair that I am successful. As such, you are “drinking the hatorade.”

All that being said, allow me to make 2 points.

1. I’m rubber, you’re glue. Whatever you say bounces off of me and sticks to you. (What can I say? I like the classics.)
2. Just in case there are other bloggers out there who have faced similar issues, I want to share with you a quick tutorial on how to track people who leave malicious comments on your blogs.

I use a Wordpress blog, but I imagine most blogs have this function. (I love Wordpress!) In the admin section of my blog is a place for moderating comments. Beside each comment is the IP Address of each person who has left a comment on my blog. Simply copy the IP address of the person who left the infantile remark (See the arrow?).

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Ok, so I know what you are thinking: Mobile (SMS) is just for the youth market, right? Well, while that may have been the case a few years ago, we are now witnessing a growing trend that reveals otherwise. Today, of the 262 million total U.S. wireless subscribers, more than 138 million users now send and receive text messages. 72% of those between 25-49 use text messaging, and 53% of texters are 35 years-old and up.

While it is easy to get excited about the trends in mobile, it’s important to understand the basics before embarking on any mobile recruitment strategy. What follows is a quick primer that I have put together to hopefully addresses some of the fundamental questions.

Mobile Marketing: Basic Q&A

Q: What is SMS?

A: SMS is an acronym for short message service. SMS is often referred to as text messaging.

Q: What is MMS?

A: MMS is an acronym for multimedia messaging service. MMS messages are typically mobile messages that contain some combination of text, images, audio, or video.

Q: What is the standard length of an SMS (text message)?

A: SMS/text messages are usually limited to 160 characters, with spaces.

Q: What are the two questions that need to be asked prior to executing a mobile recruiting strategy?

A #1. What are the key goals and how can mobile help to achieve the objectives?
A #2. Who is my target audience and what is most important to that audience?

* Identifying the objectives and target audience are both critical to understand in order to craft the most effective marketing program to achieve the desired outcome.

Q: What is a Common Short Code (CSC)?

A: Common Short Codes are short numeric codes to which SMS or MMS can be sent from a mobile phone. Short codes are commonly 5-6 digits, and can be “vanity” codes (which no other company can use) or shared codes (used by many companies). The short codes facilitate an interactive mobile experience between the consumer and host company. See mobile marketing examples by Sprite and Coca-Cola. For more details, visit the Common Short Code Administration (CSCA).

Q: What are the five most common modes of communication available on a mobile device?

The five modes include:

1. Voice
2. SMS (A.K.A. – text messaging)
3. Web (WAP=Wireless Application Protocol, or Mobile Web)
4. Applications (think of any device (i.e., iPhone) that can leverage mobile apps)
5. Email (Not always available to all mobile users.)

* Of the five modes of mobile, SMS/text-messaging is the most widely used application on the planet.

Q: How popular is text messaging?

A: Consumers today are using text messaging more than ever. Worldwide, there are 4 billion mobile subscribers with 3 billion currently using text-messaging.  In the U.S., there are over 262 million wireless subscribers and 138 million using text messaging.  In Q2 of 2008, a Nielsen Mobile study revealed that in the U.S. there are now more text messages being sent and received vs. phone calls.  See more stats here.

Q: What is a keyword and how is it used?

A: Keywords allow your consumers to interact with your mobile programs. For example: “Text HEWITT to 88000“ allows potential candidates to “opt-in” and receive job alerts from Hewitt Associates.  To start, users are prompted to send a text message with the keyword ‘HEWITT’ to the short code 88000. In this example, the keyword ‘HEWITT’ is tied to an auto-response that confirms the opt-in subscription, as well as a “call to action” message.

Q: Why would any company want to engage in recruiting through mobile marketing?

A: Let’s face it: Technology is changing the way we all communicate at all levels. Our target audience has become increasingly “mobile” and no longer simply sitting at a desk waiting for our call or email.  The mobile device is personal and next to the wallet, purse, or keys, it is the one thing we each carry with us. As working professionals, we are often on-the-go, traveling, in meetings, attending conferences, training, out to lunch, vacation, and so on.  With over 262 million U.S. wireless subscribers, we need to consider ways in which we can increase the odds of connecting with our target audience. As some would say, ‘fish where the fish are’… Click here to read: ‘Mobile Recruiting: Why Run SMS Campaigns?

Q: What is WAP?

A: WAP is an acronym for wireless application protocol and is commonly referred to as the mobile web. WAP sites are mobile versions of a websites, typically optimized for mobile devices.

Many mobile-optimized sites today are using the ‘.Mobi’ extension. You can get more information on .mobi “best practice” development tips by visiting MobiThinking.com. A mobile-optimized site should not be a web-version of your site on a mobile device, but a MOBILE-optimized version made for mobile. It should also automatically detect whenever someone is visiting a site through a mobile browser.

.Mobi site example: CloudRecruiting.mobi (*Note: From any mobile browser, type either ‘CloudRecruiting.net’ or ‘CloudRecruiting.mobi’ to view site.)

ABOUT THE WRITER

Michael Marlatt is the creative mind behind CloudRecruiting.net

When Michael is not focused on sourcing talent for his clients, he is usually seeking to understand the latest trends in Web 2.0, cloud computing, social media, and mobile marketing. To stay current, he spends his personal off-time and late hours testing a variety of web apps, and mobile gadgetry.

While Michael has a lot of passion in recruiting and  technology, his greatest thrill is actually derived from sharing his knowledge, and evangelizing the notion of SMART recruiting.

You can follow all of Michael’s latest thoughts and discoveries on topics such as cloud computing, mobile marketing, as well as other emerging technologies that impact recruiting.

To explore further, just point your browser to CloudRecruiting.net. If you are mobile enthusiast, try the mobile version.

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Are you a job seeker trying to connect with Recruiters? Are you a Recruiter looking for Recruiter talent? (Even in these days…) Well, I am giving something away that I hope will join Recruiters and JobSeekers together, its called the Twittering Recruiters Directory. In a nutshell, I have gathered a list of  300+ Recruiters on Twitter (think of it like a Yellow Pages Directory).

• The Twittering Recruiter Directory is intended for networking purposes only and should not be seen as a personal endorsement of any particular Recruiter.
• If you are a Recruiter and your name is not on the list, leave a comment on this post and I will add you to the next version.
• Recruiters on this list are there because they have certain keywords in their profile (Recruiter, Recruiting, Staffing, et cetera). If you do not have those keywords in your profile, chances are that I missed you in my search. So go ahead and change it now, then let me know by leaving a comment on this blog post. Thanks!
• If you asked me to include you in this version by leaving a comment on this post and you are not in the Directory, chances are that you did not leave your Twitter address or alias.  Leave a comment on this post and I will add you to the next one. (sorry)
• If you did everything right and I still missed you, please leave a comment on this post and I will add you to the next one. (sorry again)

Here are a few more ways that you can use this list.

As a Recruiter:

* Send this out to people you interview, or have spoken to, but could not immediately place. As a way of promoting the “warm and fuzzies,” let them know that you hope to help them in the future. However for now, I hope that this information proves useful to you. Let’s stay in touch.

* Let it inspire you to create a Twitter blog for the purpose of expanding your reach to passive candidates.

As a Jobseeker:

* Add a link to the Twittering Recruiter Directory in an email and send it out to other job networking groups and/or career ministries that you are a member of.

Well, that’s it! Click here or the screenshot below to download your copy today. If it proves useful to you, pay it forward by giving it to someone else.

Happy Networking!

-Jim Stroud (@jimstroud)
http://twitter.com/jimstroud

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Are you look for a job? Check out Jobing.com.

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I gave the crew behind “The Recruiters Lounge” a week off so they can have a mental break and recharge their batteries. All is well. Tune in next week for an updated edition of the Twittering Recruiters Directory and a special report that I strongly feel all Recruiters, Sourcers and HR Personnel will have an interest in. If you are new to the “Lounge,” be sure to subscribe because you do NOT want to miss it. (Trust me)

Okay, enough of that. The sandy beaches of an undisclosed location are awaiting The Recruiters Lounge crew. (At least virtually)

Cheers,

Jim

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