Category: Social Media Recruiting

16 Twitter Recruiting Hacks to Snag Job Seekers Fast #Infographic

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Twitter is a great place to snag hidden candidates especially those in technical fields who are hiding from recruiters and have deleted their profiles from LinkedIn. I’m always a little surprised that Twitter isn’t utilized more by recruiters especially recruiters who are focused on technical recruiting. They still rely on the tried and true method of sourcing on LinkedIn or the post and pray. Using Twitter is an enigma and is still very new. It really shouldn’t be. Twitter is free, and we make it more complicated than it has to be.

The competitive hiring market is alive and well especially in Silicon Valley where job seekers are increasingly becoming more frustrated as extremely aggressive recruiters are mass emailing and cold calling candidates even though they are not qualified or even looking. Qualified candidates are so scarce especially those of a technical nature for those experienced in Hadoop, Java and NoSQL.

To demonstrate, a quick search on Dice’s Open Web product for keyword “Hadoop” shows that there are 25,707 Hadoop professionals within the US and 9,660 of those professionals are within a 50 mile radius of San Francisco. I guarantee every technical recruiter in Silicon Valley and the Bay is aggressively hunting for these same 10,000 Hadoop candidates and only a fraction of them <the candidates> are on LinkedIn.

The solution is easy. It’s Twitter to build a list to engage the technical candidate and professional community.

Twitter offers recruiters a great opportunity to engage and focus on relationship recruiting targeting their time, effort and conversations on candidates who are sharing content or are engaging with communities of people without identifying themselves in their profile that they fit your candidate profile. Learn more about how to recruit and source on Twitter here.

Best Practices to Recruiting Technical Talent on Twitter

With Twitter’s new profile and Leadership Cards, it is finally becoming a place that is designed for optimal recruiting, and it’s about time especially since Twitter has been the third most popular search engine on the Internet for over three years. Recruiters can finally use 140 character tool to feature and promote jobs and specific tweets while targeting specific groups. Frankly, I’m excited and as a recruiter you should be too.

Twitter’s new profile and changes are still rolling out, but you can take advantage of the great recruiting opportunity that the social network presents by checking out this infographic detailing 16 of Twitter’s current recruitment hacks.

Have a hack you care to share? We’d love you to leave a comment below.

twitterhacks-recruiting

How To Find Popular People on Twitter

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search twitter

How to find popular people on Twitter is the topic on this episode of The Jim Stroud Show. Pay attention because it moves pretty fast. / Follow Jim Stroud on Twitter @jimstroud


How To Recruit People on Facebook

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Did you know that you could blog on Facebook? I (somewhat) knew that but, never really focused on that part of Facebook’s functionality. I guess its because I tend not to think of Facebook that way. And just in case you are scratching your head with a confused Scooby Doo look on your face, I am speaking of Facebook Notes.

According to Facebook…

Notes is a feature that lets you publish what’s on your mind in a full rich format.

This is an example of a Facebook Note in case you are not clear on what one looks like.

Facebook notes

To get to Facebook Notes, click on the Notes app in the Facebook lefthand sidebar.

Facebook Notes

In typical Facebook fashion, you will see all the notes your friends have made in a newsfeed format.

Facebook notes in a feed

What I like about Facebook Notes is that they can be searched. Of course, said Notes must be made public in order for you to find them. (With Facebook Notes you have the option of making your Notes private or available to a select audience.) Ironically, I did not have much luck searching Facebook Notes on Facebook and had to turn to Google. Check out my search string below.

site:facebook.com/notes cloud.computing

Among the results, I found a link to this:

facebook-notes-top

If I scroll down to the bottom, I see comments that people have made on the note, who liked the note and who shared the note. Since this note is focused on Cloud Computing, there is a reasonable assumption that these are potential leads that I might want to recruit should I be looking for passive candidates with an interest in Cloud Computing. Make sense?

Facebook Notes

What I also like about this is that when I look at the profiles of people who have commented, I do not always see where someone works. However, based on a comment, a like or a share, I know they have the potential of being someone I want to recruit and I have a way of reaching out to them. Although, I would most likely seek them out on LinkedIn and connect with them that way. Why? If you send a message to someone on Facebook and you are not connected to them, then it will go the “Other” mailbox which is often overlooked and typically (in my case) filled with spam. (As shown below.) I could of course, pay $1.00 for my message to get in someone’s Facebook inbox, but that can get expensive really quick.

Facebook email

So, what do you think of this approach to Facebook recruiting? Please leave your thoughts in the comments below. Thanks!

-Jim

A Ridiculously Easy Way To Crowdsource Your Employment Brand On The Cheap

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Its not often I have love at first sight, but such might be the case with Zoomforth.  Have you heard of it? (Its kinda new.) Zoomforth helps you crowdsource content, manage media and build visual stories to share anywhere.

zoomforth

Once I saw the demo, I immediately saw how it could be leveraged to recruit and promote an employment brand.

zoomforth

Let me share with you some of what I thought when I completed the run through (step by step).

Step one: Come up with an idea or an event to rally around. Maybe its a job fair? Maybe its some sort of charitable initiative? Perhaps, its just another day at the office? Whatever the reason, make sure its something that reflects positively on your company and its culture.

Hmm… Just for giggles, let’s say that your company is doing a campaign called, “Cube love” and the focus of the initiative is to get everyone to show off how well they can decorate their workspace. Yeah, that’s plausible.

office-space

Step two: Send out a company-wide announcement and get your employees onboard. Ask everyone to take a picture or make a short video centered around their cubicle and the work they do at your company. Set aside one hour (a lunch hour?) to get it done or, set a deadline; whatever works for you.

Step three: Send a follow-up email with instructions on how to upload their entries.

z3

Step four: Once the content is loaded up, simply review and pick out what you would like to be made public. Zoomforth then makes you a page that can be shared with active and passive candidates alike. I suggest adding a link to it inside your email signature.  In that way, your company culture promotions are automatic. Make sense?

z4

I really like what I saw in Zoomforth. Its easy, intuitive and there is a free version that you can experiment with. So, why not give it a shot and let me know what you think in the comments below? Thanks!

Jim