Posting Jobs on Twitter – A Waste of Time?

How to Create a Talent Pipeline That Gets Results 2/18 at at 1 PM EST by clicking here.

Let me answer it right away. NO. Just look at some of the headlines from news sources in beginning of this year:

India banks plan recruitment spree (FT February 7 2010)
TCS to employ 30,000 more ( February 12, 2010)
Infosys to recruit 15,000 ( February 12, 2010)
Deloitte to hire 12,000 ( February 12, 2010)

Got the picture? Everyone is hiring in India, specially IT and financial companies. If you are recruiter at a small or medium sized company, things are only going to get worse as far as finding right talent is concerned. Talent is the commodity that God manufactures only on holiday that too only when there is nothing to watch on TV:) So Talent is scarce. Period. So when you have so many biggies hunting for talent, what are your chances of finding the right talent to keep momentum going in your young company?

That should give enough reason to be innovative and tap all possible means to source as many candidates as possible so that your business can select best talent. No one is suggesting that you have to drop traditional methods of recruiting. You need those and more. Social networking sites offer one such avenue for recruiting talent.

Twitter in Plain English

A quick and plain English intro the micro-blogging service Twitter. Follow us This video comes in an unbranded “presentation quality” version that can be licensed for use in the workplace.

Coming back to Twitter, Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets, that is how Wikipedia defines Twitter. Now question is how those micro messages can help you recruiting?

First step towards using Twitter effectively for your recruitment is to have a presence on Twitter and start posting your job requirement as tweets. That is bare minimum. However, to make it more effective, you may also need to make sure that you are also posting some other interesting info on Twitter that would make your potential candidates interested in your tweets and give them a reason to follow you on Twitter. Some of the ideas could be providing them with tweets that have links to content that are useful for job seekers, like tips on interviews, trends on technology, info about employment tests etc. If you are able to create a fan following, then once you post a job on Twitter, it would automatically get broadcast to all your followers, increasing number of people who would apply for your jobs.

Even if you are not able to create a fan following on Twitter, merely posting jobs on Twitter should also show some results as today more are more companies are using Twitter for their recruitment and similarly more and more candidate are using Twitter for their job search.

Posting Jobs on Twitter should not cost your company anything if you are using right recruitment software solution. You should use recruitment solution that automatically post jobs to social networking site like Twitter, Facebook etc. Some Applicant tracking system have built in features to post your jobs on social networking site, various classified sites like Oddle and free job site like SimplyHired and Such a system would make sure that you job is broadcast to various channels without any additional cost and that should increase chances of getting a right candidate.

IT industry in India is people oriented. Your company is only as good as your talent pool and with IT giants on recruitment spree, you have to be one step ahead in using technology to your advantage. Technology is revolutionizing recruitment process all over world. Are you using right systems to recruit the talent you company deserves?


Chander Navani is Founder at eScreener and worked extensively on recruitment technologies. eScreener is Applicant tracking system (Recruitment software) that fully automates the process of applicant screening. It is Web 2.0 ready! It allows you to harness power of new web technologies to make your recruitment process more efficient. Using eScreener, you can post your jobs directly on Twitter, Facebook, Oddle, SimplyHired, and Check out more details at

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