An Interview with Jason Gorham
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Jason for the benefit of those that do not know you, please introduce yourself and tell us a bit about your background. Or better yet, what is your standard bio?
With more than 11 years business to business recruiting experience, Jason Gorham launched CareerMetaSearch.com adding a proprietary twist to the challenge of targeted hiring; Mr. Gorham developed a patented process called “Push Posting 2.0,” which eliminates the deluge of wrong candidates for a particular job. Currently, Gorham serves as both CEO and Managing Director for Sharkstrike.com, and CEO of CareerMetaSearch.com.
Mr. Gorham is also an internationally recognized recruiting expert and speaker on targeted hiring and “Push Posting Technology 2.0.” Some of his recent speaking engagements include Kennedy Information Recruiting Conference, London Enhance Media Online Recruitment Conference, and Electronic Recruiting Exchange roundtable moderator. He is also an active blogger on the Electronic Recruiting Exchange site, and he sits on the Editorial Advisory Board for Recruiting Trends.com as well.
Gorham is a highly regarded expert source among both the media and the staffing community. He was Dual Category Finalist in the Citrix Technology Awards. Some of his speaking engagements include: Kennedy Conference, ERE Conference, Atlanta Web Entrepreneurs, MIT South Florida Group, Online Recruitment (London). He has also been interviewed both offline and online by the following publications:Business Week, About.com, Wall Street Journal - Career Journal, Hunt Scanlon, The Angel Journal, JimStroud.com, Recruiter UK, Miami Herald, Palm Beach Post, Sun Sentinel, Newsday.
The way I understand it, you are a SEO guru, correct? One of the pioneers in this alchemic art?
I wouldn’t say I am a guru so much as I’m more proficient in SEM (search engine marketing) than I am in SEO. I have been working in SEO/SEM since 2003, having been self-taught, and having lost a good deal of money in SEM, I would have to say it’s a moving target that you have to devote a lot of time, energy and money into it.
So what is it that you do exactly to get companies/job descriptions indexed so highly on Google? (Imagine that I don’t get it).
Actually Jim, that’s not what we do, and it does create some confusion. We specialize in search engine marketing specifically for recruitment and recruitment advertising. Any advertising you see that says sponsored links, or sponsored advertisements, is where we specialize. We have been creating pay-per-click marketing since 2004, and it allows us to get our clients job postings, events, landing pages, and employment branding anywhere in the world they want it. The best part about the way we utilize pay-per-click, is that it has very powerful metrics so that our clients can see hard numbers of what we have done for them, instead of guess work like using a newspaper or a billboard. The reason we do this is we can reach more candidates in content advertising versus SEO.
So this is what you do with your company Sharkstrike, correct?
Yes and more. Sharkstrike offers numerous products, recruitment search engine marketing, search engine optimization, resume database mining, name sourcing and some training and consulting work.
How many people have you assisted with your technology so far? Can you drop any names?
We have just launched our new recruitment search engine marketing platform so we are still looking to add customers to that. Companies could use that product as self-serve or we would manage their online campaigns for them. Clients for this would include staffing agencies, corporations, job boards and even recruitment advertising agencies. On our old platform careeermetasearch.com some of our clients have included Home Depot, Ebay, Motorola and Hewitt Associates just to name a few. We even ran a campaign for Home Depot and captured applicants using the keywords Lowes Jobs so when someone typed that into Google, they saw our Home Depot ad and applied to it.
For people who are too cheap to hire you, what are some things companies can do to get their sites at the top of the search results?
If we are talking about Search Engine Optimization (SEO) than a couple of simple things to do is the following:
1. Find 5 keywords or keyword phrases, (you want your home page to list highly in search) and utilize those keywords.
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2. Don’t pick keywords that have a lot of competition like resume, resumes, job, etc. It’s too hard to compete against Monster, Careerbuilder, etc.
.3. Optimize not only your home page, but your other pages, like your career page, product pages, job listings, etc.
For those people who want to be smart about it, how can they contact and hire you?
Nothing says "Thanks for posting this Jim!" like Starbucks Coffee. Click here to buy me a cup (or two).You can reach me at sales@sharkstrike.com or call our office at 800-897-7016 or go to our website at www.sharkstrike.com
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That something interesting I liked to here about the SEO’s. This is really a remarkable Interview with Jason Gorham. The conversation is like informative to me and might be to others too. I just say thanks….