With LinkUp.com, we have also placed a foot squarely in the version 2.0 world by aggregating jobs straight from company web sites themselves (no job boards, not 3rd-party sites, but only company web sites). This free service helps employers better leverage their corporate career sites. If employers want to promote a portion of their jobs or all of their jobs, they can create a LinkUp account and initiate a paid-search/pay-per-click/pay-for-performance campaign. As the article points out, this LinkUp model entails far less risk, is far more efficient, and helps companies better leverage the investments they have already made in the ATS system and their corporate career site.

Concerning a comment that is to be left on a blog in order to attract potential candidates: if somebody leaves a clearly commercial (and in this case I consider job advertisements as some kind of publicity as well) comment on my blog, I will delete it. I’m planning to answer it later.

Anyway, leaving a comment on a blog to promote your company does not make you look serious as a recruiter. As a candidate I would have the impression that the company is so much looking for a cheap way to attract applicants. What would my salary look like in that case? It would probably be cheap as well. No thank you.

There is one side of things that is completely missing in this discussion (I have mentioned it on my blog and in a comment I left on Jim’s blog http://www.therecruiterslounge.com/2008/07/15/why-are-recruiters-abandoning-the-pay-to-post-model/):
this is the print side of the recruitment ad business. There, recruiters have to calculate with much bigger budgets AND they do not have any guarantee either.

Job sites that are not serious usually perish quickly. That’s simple: recruiters post there once, they realise that there is no result at all and they will never try it again. That’s a natural business cycle.

If recruiters are not sure whether to post on a specific job board or not, they should contact agencies that are specialised in job site consulting. We know (thanks to statistical measurements made in-house) which sites to recommend and which ones to avoid. The clients are very satisfied with this.

Apart from that job boards also have a function further to the simple “we post there to find the perfect (or real) match”. Job Boards provide companies with the possibility to display themselves as attractive employers. Being seen in the talent market is one part of an online recruiting strategy as well.

I wonder how the business model of Realmatch is going to pay off. It sounds like a lot of work to me and not much revenue. How does it go?

Have a nice weekend,
Eva

http://www.realmatch.com/EMIntroVideo.aspx