This is a fascinating video that describes the recruiting techniques of hate groups like the Skinheads. Among their techniques:

  • Lyrics in Rock Music
  • Changing their dress code to blend in
  • Secret Codes in their conversations
  • Online viral marketing

While I find the messaging reprehensible, I find myself wondering how to use the same strategies in a positive light for College Recruiting. Check out the video and then let me know your thoughts.

WARNING: Some of the footage is very inflammatory and objectionable, viewer discretion is advised.



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