Check out the 2 Military Recruitment Videos below; one is for the US Marines and the second one is for the Swedish Military. The US Marines video was par excellence (IMHO), but the video from Sweden had me scratching my head and giving a Scooby Doo “Huh?” look. Maybe its a cultural thing, but I was NOT feeling it or swayed in any way to join. Maybe someone from Sweden can explain the appeal that the second ad would have. It just didn’t work for me.

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