RECRUITING.COM presents…
Free Blog Class: Headline Recruiting (Or… How to source passive candidates from online news resources!)
(C) 2006:
Jim Stroud
[ Part 3 of 5 ]
Yesterday I discussed MSN News as a good source for passive leads, same as the day before that. Today… something else.
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I want to backtrack just a bit. In the last lesson, I discussed how you could limit your search to a certain geographic region by targetting your search to the website of a particular news resource. However, what if you don’t know the names of newspapers in a region that you are looking to source from? Not a problem! I know a very useful website - OnlineNewspapers.com.
Now let’s say that I want to source executives out of Kenya. I would click the Africa link for a list of newspapers in that area (as shown below) and click the Kenya link from a pull-down menu.
Here is the list of links to newspapers in Kenya it returned.
After visiting each site, I jot down the URLS of each site, check to see if MSN Search has indexed each site (like I did in this example) and construct a search string for finding executives in Kenya. Check it out…
Banks climb mountain of bad loans
Mr Adan Mohamed, the managing director of Barclays Bank, attributes the drop in NPL burden to stringent risk management strategies that industry players have adopted in the past three years. “Remarkable progress has been made in reducing the non …
Equity Bank facility targets rice farmers
We have put aside a Sh3 billion fund to cover fish, avocado, rice, macademia and other agricultural products,” said Equity Bank
CEO, Mr James Mwangi. Capwell managing director, Mr Rajan Shah, whose firm packages the Pearl rice brand said the facility …
Now perfoming this search is effective, but who wants to type that string EVERY time they need to? (I wouldnt!) Let me show you a shortcut around that - “Macros.” While you are at the search results, click the “More” button (as indicated by the arrow below).
Once you click the “More” button, a smaller window will pop-up. Click the “Edit Macros” link (as indicated by the arrow below).
Choose the “Create a new Macro” button.
Afterwards, choose the “Basic” option (which is set by default), then click the “Next” button.
This will bring you to a page where you can add up to 30 websites to search at the same time. In this example, I am adding all of the Kenyan Newspapers I search previously. One website address per line (as shown by arrow #1).
Once I have my sites added, I add a keyword (in this case - CEO) in the test search box and then click the “Test Search” button (as shown in Arrow #2). The cool thing about testing the search is that it shows you what the search results will look like with the Macro you are testing and without it. Once you have reviewed the results and are happy, simply close out the test search window and Click the “Save Macro” button (shown in the bottom right of the screenshot above.)
Once you have saved your macro, the only thing left is to name it. For this example, I have labled this macro “kenyanews.” (See arrow). Once done, I click the “finish” button.
Pretty cool, huh? Tomorrow… Part 4.
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