CLASS: Headline Recruiting - Part 1 of 5
RECRUITING.COM presents…
Free Blog Class: Headline Recruiting (Or… How to source passive candidates from online news resource!)
(C) 2006: Jim Stroud
[ Part 1 of 5 ]
Do you use online job boards? Perhaps after my last class, you’ve become a boolean bandit on the ‘net and are feeling quite comfortable with your online research skills? As skilled as you may be, there are still plenty of leads floating beneath your radar. What am I talking about? I am speaking of passive candidates cited in the media everyday. Think about it… executives, professionals and experts from every industry under the sun are quoted in the media everyday. Perhaps it has not occurred to you, but these people would make excellent prospects for your open positions and (even better) may prove a valuable resource of additional leads. Intrigued? Good… Over the next five lessons, I will give you tips on how to use Online News Resources to do that very thing.
First things first! To find passive candidates with Online News Resources, you have to actually visit a news site. (Well, duh…) So let’s go to one of my favorite websites - MSN. As a quick fyi, all of the searches on MSN are now powered by “Windows Live!” (Cool!) Once you arrive at the MSN site, click the “News” link. (See the arrow?)
Second thing is to add in your search terms. I recommend using Job Titles in combination with Company Names. For example, I am going to perform a search for Software Engineers working with Sybase. This is the search string I used… “software engineer” sybase
Hmmm… I suppose now I would have to do is call the company, ask to speak to Jeff Wegher and (hopefully) recruit him for my client.
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A second method of leveraging MSN news is to implement (what I call) “phrasiology.” Phrasiology is searching news stories for specific phrases in relations to your open requisition. For example, if I was looking for an “Aerospace Engineer,” then I may imagine reading a news article on Aerospace Engineering and how a reporter would mention that job title. For example, “John Doe served NASA as an Aerospace Engineer” is something that could be written in an article. So my search phrase would be “as an Aerospace Engineer.” Using that phrase in quotes, lead me to the following results…
County plan to be considered
LOS ANGELES - Army veteran Joe Domke considers himself one of the lucky ones. After taking a bullet to the knee, he was sent home to recuperate. Eventually he returned to his career at Florida’s Cape Canaveral as an aerospace engineer â€â€? the same …Full Story »
A Tipton County newcomer, Cantu, formerly of San Diego, moved to Atoka last November after retiring as an aerospace engineer. He and his wife, Carol, have three grown children who live in the area, along with three grandchildren and a fourth on the …Former California man released from Taiwanese jail
Relatives said Shieh left his longtime home in Fountain Valley in 1995 because he was bored with his job as an aerospace engineer. He became a deputy minister and a presidential appointee to Taiwan’s national scientific body. In April, he came to …
Intriguing, yes? Here are a few more example search strings (and some of the results) to inspire you…
“was recently promoted” (COO CEO CTO)
ClearLight Partners, LLC Makes Significant Equity Investment in The …
We are pleased to have ClearLight as our new partner and look forward to working with them to grow the company and continue to service our clients,” said David DiStefano, who was recently promoted from COO to CEO and President. Linda Richardson, the …
“developed a process” chemist
Research paves way for new composite materials
Northwestern University researchers have developed a process that promises to lead to the creation of a new class of composite … The Northwestern team, led by materials scientist and physical chemist Rod Ruoff and composed of chemists, physicists …Charter Oak Bank Adds Relationship Officers to Its Team
Research paves way for new composite materials
Northwestern University researchers have developed a process that promises to lead to the creation of a new class of composite … The Northwestern team, led by materials scientist and physical chemist Rod Ruoff and composed of chemists, physicists …
“as a credit analyst” (bank finance securities)
Charter Oak Bank Adds Relationship Officers to Its Team
Francisco, a Napa native, also worked with the Wine Industries Group of Silicon Valley Bank prior to joining Charter Oak Bank as a credit analyst. He has an MBA in Finance from the University of San Francisco. We welcome both Francisco and Jamie .
Part 2 is tomorrow!
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