FREE BLOG CLASS: Advanced Keyword Strategies for Recruiters (Part 3)

Posted by Jim Stroud
August 31, 2006

Advanced Keyword Strategies for Recruiters
(C) 2006: Jim Stroud

Part 3 of 3

In my last post, I showed you how to find additional job titles relevant to your search and how to deal with acronyms.

6.

People often search multiple words or phrases that are associated with other words or phrase. For example, someone looking up information on cars may use “automobile” (and) Ford Mustang (and) classic cars. Now if you were looking for the same info, you might perform the same search but leave out “classic cars.” Let’s look at a tool that can help you find words and/or phrases that are associated with certain keywords.

Check out: http://inventory.overture.com/d/searchinventory/suggestion/

Recruitment Research, Sourcing

The Keyword Selector Tool is used by Overture customers (Overture sells ads on Yahoo) to figure out what words to bid on for their advertising campaigns. In a nutshell, when you do a search for a keyword, this tool will show you how popular that word is on its network of search engines. Additionally, it also reveals searches that involved the keyword you are searching on. Just in case I am being too verbose, let me show you a picture of what I mean. In the example below, I perform a search on the term “software engineer.” Below is what the results look like…

So people who looked up the term “software engineer” also used terms like “embedded engineer” and “wince. ” (Get it?) Perhaps these are keywords that can assist in a future search?

7.

Last, but not least are file extensions. For example, if you were looking for resumes that were created in word, then the file extension would be “.doc” and the entire name of the file would be “resume.doc.”

Other extensions that are common to online resumes are: .txt, .pdf, .html, .htm and .rtf. Other lesser used (but still valid) extensions are: .wpd (Word Perfect Documents) and .sdc (StarOffice word processing document). You won’t find many resumes with those extensions, but every bit helps.

Here are a few samples of how to use these extensions in your resume searches.

G: inurl:resume (filetype:txt filetype:pdf filetype:rtf) sanitation

Y: originurlextension:doc inurl:resume “web design” javascript

M: (filetype:rtf filetype:htm) “network engineer” intitle:”resume of”

G: filetype:sdw intitle:resume engineer

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Well, this post concludes the saga of “Advanced Keyword Strategies For Recruiters” and I must say how much I have appreciated your emails and blog comments. I feel encouraged to do more and so I will in the near future.

For now, click here to subscribe to my blog so you won’t miss out on the next free blog class and the surprise content coming soon to this blog. (Ooohhh… what could that be?)

Until next time… Jim

P.S. If you could give me some feedback on my commercial below, I would appreciate that too. Muchos gracias!

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