Virtual college recruiting is on the rise…
Students considering attending the University of Missouri are logging onto the Internet and reading online journals featuring tales of sipping coffee at a local hangout and signing a lease on a new apartment.
The blogs are more than sophomoric ramblings about college life. They are one of several Web-based recruitment strategies colleges across the country are employing as they attempt to lure tech-savvy high-schoolers to their campuses.
As college admission deadlines loom, high-schoolers are increasingly turning to the Internet for behind-the-scenes insight. Next to campus visits, one study shows schools’ Internet sites are the most important tool high-school seniors use when evaluating and choosing a college.
Such sites now rank higher than high school visits from campus representatives and direct mailings in importance as recruitment strategies, said Steve Kappler, an executive director at Stamats, a Cedar Rapids, Iowa, firm that provides consulting services to about 100 colleges and universities a year. The group’s decade-old survey is called “Teens Talk.”
The importance of the Web has schools beefing up their websites.
READ: Virtual college recruiting efforts increase
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Here is a link only for documented misdeeds and transgressions of Florida coach Urban Meyer:
http://www.myspace.com/thepeoplevsurbanmeyer