Wowzers! I was cited in Fast Company…
I was cited by Fast Company?!! 
Cool!
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Here is a snippet…
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Microsoft has recently hired some of the most visible e-recruiting gurus, such as Shally Steckerl, Glenn Gutmacher, and Jim Stroud. Microsoft has been particularly active in blogging, with more than 1,200 bloggers out of 60,000 employees. Heather Hamilton, a staffing specialist at the software giant, says that blogging has completely changed how recruiters find candidates and candidates find jobs. (Hamilton connects with marketing professionals via her own blog, Heather’s “Marketing at Microsoft” Blog.) In 2005, nearly 3,000 people applied to Microsoft through one of its JobsBlog source codes, of which 137 accepted an offer—a very high yield rate.
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A primary key to successful blogging is spending some time getting to know the industry players and to lurk (view without commenting) on various industry sites. In a short time, with a few well-thought posts, you can develop professional contacts and a reputation in the industry as a thoughtful observer.
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When asked what makes Microsoft blogs so valuable for recruiting, Microsoft recruiter Jim Stroud writes, “It’s the ‘secret sauce’ of every successful blog. In a word, authenticity… People recognize and appreciate our honest voices. When people read what we have to say, they are hearing ‘us’ — Me, Gretchen, Jenna and Julie. Not a sanitized press release or a brown-nosing fluff piece to appease upper-management, but us… Sure, we cannot divulge company secrets (there is some common sense in play here), but we pretty much can say what we feel about our employer and what life with Bill’ is really like. Fortunately for all concerned, we love it here! (Smile).”
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Check out: Use Online Networks to Find Your Star Employee
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Technorati Tags: Microsoft, recruiting, HR
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