Thanks for the shout-out Zoominfo!
I had the pleasure of chatting with David Teten for an article on recruiting best practices. Here are a few snippets from the article as it appears on Zoominfo.
Your dream employee is lurking out there. How do you find her/him? Recruiters have been among the most aggressive users of online networks, such as blogs, virtual communities, social network sites, and biography analysis software tools. To explore best practices for recruiters, we’ll analyze case studies using four methods: referrals, blogs, biographical analysis, and online communities.
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Microsoft has recently hired some of the most visible e-recruiting gurus, such as Shally Steckerl, Glenn Gutmacher, and Jim Stroud. Microsoft has been particularly active in blogging, with more than 1,200 bloggers out of 60,000 employees. Heather Hamilton, Staffing Programs Manager, Marketing Talent Acquisition at Microsoft, says that blogging has completely changed how recruiters find candidates and candidates find jobs. ( Hamilton connects with marketing professionals via her own blog, Heather’s “Marketing at Microsoft” Blog, blogs.msdn.com/HeatherLeigh.) In 2005, nearly 3,000 people applied to Microsoft through one of their JobsBlog source codes, of which 137 accepted an offer—a very high yield rate.
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When asked what makes Microsoft blogs so valuable for recruiting, Microsoft recruiter Jim Stroud writes, “It’s the “secret sauce” of every successful blog. In a word, authenticity… People recognize and appreciate our honest voices. When people read what we have to say, they are hearing “us” - Me, Gretchen, Jenna and Julie. Not a sanitized press release or a brown-nosing fluff piece to appease upper-management, but us… Sure, we can not divulge company secrets (there is some common sense in play here), but we pretty much can say what we feel about our employer and what life with “Bill” is really like. Fortunately for all concerned, we love it here! (Smile).”
READ: Finding Your Star Employee in Online Networks: Accolo, Microsoft, and Nitron Advisors
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