On the brink of The Super BowlÃ¢â‚¬Â¦.time to post jobs.

Posted by Jim Stroud

February 7, 2006

Food for thought…

By: Brian Weis

A few years ago, I called a fellow recruiter late on Friday afternoon a few minutes before five oÃ¢â‚¬â„¢clock. Our ritual was to share recruiting war stories for that week. My networking friend cut me off abruptly in a panic saying he couldnÃ¢â‚¬â„¢t chat and that he was extremely busy. I asked with what? He shared that he was trying to get all of his jobs posted and updated on Monster.com.

I didnÃ¢â‚¬â„¢t realize until a few moments after we hung up that he was trying to get his jobs online the Friday before the Super Bowl to take advantage of Monster.comÃ¢â‚¬â„¢s Super Bowl advertising. (The 2006 Superbowl will feature ads from CareerBuilder.com)

I followed up with him the following Friday to ask how successful the campaign was. He said he had an overwhelming response and it was worth the extra effort late on a Friday afternoon. The high response rate did not end on that Sunday though, it continued deep into the following week as the various media outlets analyzed the Super Bowl ads and advertisers. The extra buzz continued to help his high response rate to his ads.

Over the following years we both tried to leverage the extra exposure online advertising/job boards received during and around the Super Bowl. Here are a few simple yet effective tips and conclusions:

1) Location, Location, Location Ã¢â‚¬â€œ Get your jobs posted on the sites that are advertising during Super Bowl (if you have a subscription or the budget), ok this is a no brainer but worth mentioning. Note: At the writing of this article we were not privy to the final list of Super Bowl advertisers. However, it appears that Careerbuilder.com is advertising this year and HotJobs/Monster, too past Super Bowl advertisers, are taking a pass.

Click here for more info: Courtesy of Recruiters Network

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