What About The News That’s Not Fit To Print?
Do you ever wonder how newspapers get their news? Reporters play a big part, as well as national news syndicates like Associated Press. But don’t forget about the unsung hero represented in the press release. Whenever a company wants publicity for its product or for the company as a whole, they send out a statement to newspapers, magazines, etc. Not every one of these media outlets print the release, but the chance that they have the publication is pretty high and like sales, it’s a numbers game.
There are places online to search for press releases that have been published and those that are in limbo somewhere. When reading these releases, “mine� them for leads.
Some examples:
· Take notice of people who were recently promoted because if there is no successor listed, hmmm… there may be an opening there. If the person was recruited into Company X from Company Y, then there may still be an opening at Company Y from which the promotee just came.
· You also want to check what company is moving into your town and opening a facility. Not every employee is going to move with a company, so there are bound to be some empty slots to fill. Conversely, the same is true when a company leaves your town.
· If a company receives funding to expand their product line (or business in general) then chances are they may have money to spend on your service. It’s a good bet that if they have gone public that “happy days� may be there for you as well.
· Whenever a new CEO is named, be sure to call into that company. New management always brings change and although a CEO may bring his own team on board, not every team member may follow. You never know, so it’s always good to look. If you like this idea, be sure to subscribe to “Leaders On The Move� to get updates on major personnel changes in corporate America. (http://www.executiveselect.com). Hmmm… How nice would it be to send a congratulatory letter to a new CEO? Such could be the beginning of a beautiful friendship.
One of the better things about press releases is that they are time-sensitive. If you are lucky enough to get a hot release before a newspaper prints it, then you have a good jump ahead of the competition. What follows are a few websites to get you started.
Press Release Search Engines
· http://prnewswire.com/home.shtml
· http://www.ereleases.com/
· http://www.businesswire.com/
· http://www.prweb.com/
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Sorry, the comment form is closed at this time.